Japan Marketing & Communications Manager

Electronic Arts (EA)
August 7, 2018
Job Type
Japanese Level
Business Level
English Level
Native Level


Japan Marketing & Communications Manager, reporting to the Country Manager – Japan HD Publishing, represents EA in the local market working to maximize all existing and future high value partners and executing against local campaign activation. This position is a key part of our Japan Marketing team.

Electronic Arts Inc. is a leading global interactive entertainment software company. EA delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets.

Duties & responsibilities

  • Responsible for execution of local marketing activations within the framework of the overall marketing strategy.
  • Responsible for maintaining and leveraging all priority local partners – media, clubs, brands, first party, etc.
  • Plan and execute against local earned media campaign beats within approved framework.
  • Create and executes local content commissioned within the local marketing strategy.
  • Provide feedback and assistance on key campaign elements including media campaign.
  • Manage local agencies and execution partners. Manage and mentor the rest of the regional marketing team.


  • People management experience
  • High Japanese and English proficiency
  • A passion for video games and the entertainment industry.
  • Strong understanding of the Geographic region, with ability to detail key markets & consumer groups within those markets.
  • Knowledge of key cultural celebrations and holiday periods, including key relevant market events that are unique to the market (eg. Sporting events, Historic personality celebrations,
  • Gaming events). Detailed understanding of key market partners in the region (Distribution, retail, 1st Party, Agency).
  • Knowledge and appreciation of local market language composition (spoken & text) and the various resultant modes of communication that EA should utilise to converse with players in the region.
  • Firm grasp of market socio-economic factors such as demographics and market infrastructure indicators (eg. Payments, Internet penetration) which impact our players in the region.
  • In-depth knowledge and practical knowledge of marketing tools. Capable to build relationship with key partners. Experience in managing agencies and production partners.
  • Strong communication skills with ability to work in a multinational and diverse market environments.
  • Strong ability for team cooperation and working with remote cross functional teams. Perfect command of English.

Salary & Benefits

  • Modern office conveniently located next to major transport links.
  • Excellent employee benefits, bonuses and stock options.
  • Employee wellness scheme with rebates on Health Insurance and Gym membership.
  • Fully stocked soft drinks fridge and coffee machine.
  • A games area with consoles so you can get your gaming fix.
  • Regular events, happy Fridays, Year-end Party.
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